- Understand the visual identity of the product/company and the story they aim to tell with their illustrations.
- Typically create one hero illustration for the landing page and 2-3 illustrations for the rest of the website are produced per project.
- All illustrations need to match the brand values specified in the branding workshops.
- As an Illustration Designer, it is helpful to be in contact with Visual Designer. They will have a general overview of the project and can provide feedback about visual direction.