# Brand & Visual Identity

## Goals

The Brand and Visual Identity sprint helps finding alignment and clarity on the external perception of the brand and representing it visually. It consists of brand alignment workshops, a website design and visual branding guidelines.

## Hazards

* Clients could expect more at the end of a project.
* Team members could fall sick and the timeline may not be met. 

## Constraints & Requirements

<figure><img src="/files/qLPUC4njYdUwumgN8n8C" alt=""><figcaption><p>Interactive view on <a href="https://miro.com/app/board/uXjVOQJfu5I=/">this Miro board</a></p></figcaption></figure>

## Functions

[Creative Director PM](/teams-departments/deep-work-studio/roles/creative-director.md)

[Workshop Facilitator](/teams-departments/deep-work-studio/roles/workshop-facilitator.md)

[Product Designer](/teams-departments/deep-work-studio/roles/prototype-designer.md)

[Visual Identity Designer](/teams-departments/deep-work-studio/roles/prototype-designer-2.md)

[Copywriter](/teams-departments/deep-work-studio/roles/copywriter.md)

[Website Designer](/teams-departments/deep-work-studio/roles/prototype-designer-1.md)

[Webflow Builder](/teams-departments/deep-work-studio/roles/webflow-builder.md)

[Illustration Designer](/teams-departments/deep-work-studio/roles/illustration-designer.md)

[Logo Designer](/teams-departments/deep-work-studio/roles/logo-designer.md)

[User Researcher](/teams-departments/deep-work-studio/roles/user-researcher.md)

[Tester Recruiter](/teams-departments/deep-work-studio/roles/tester-recruiter.md)

**Duration:** 21 days

**Outcome:** User-tested, interactive prototype of a website. Includes an extensive component library, mobile screens, at least three illustrations, a logo, and a brand guideline deck.

## **Resources**

**Budget calculator**

<https://grid.is/@deepwork/custom-brand-and-visual-identity-extended-team-budgets-iwnzKse0SVCsRuuHgYByQg?s=eyJDb3B5IG9mIEJyYW5kICsgVmlzdWFsIElkZW50aXR5IC0gQnVkZ2V0cyAiOnsiMS4gRml4ZWQgQ29zdHMiOnsiQTMiOjU5ODAwLCJHMjAiOjI3MCwiQTM5IjowLjQsIkMxNSI6LTMwMDB9fX0%3D>


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