# Brand & Visual Identity

## Goals

The Brand and Visual Identity sprint helps finding alignment and clarity on the external perception of the brand and representing it visually. It consists of brand alignment workshops, a website design and visual branding guidelines.

## Hazards

* Clients could expect more at the end of a project.
* Team members could fall sick and the timeline may not be met. 

## Constraints & Requirements

<figure><img src="https://1037707739-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MREzAOAsj_fSNGKpEQc%2Fuploads%2FgD0e6dNnrweftIr4sjtB%2FDesign.jpeg?alt=media&#x26;token=ce04d1b5-367a-434b-a8ee-464132cbd55f" alt=""><figcaption><p>Interactive view on <a href="https://miro.com/app/board/uXjVOQJfu5I=/">this Miro board</a></p></figcaption></figure>

## Functions

[creative-director](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/creative-director "mention")

[workshop-facilitator](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/workshop-facilitator "mention")

[prototype-designer](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/prototype-designer "mention")

[prototype-designer-2](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/prototype-designer-2 "mention")

[copywriter](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/copywriter "mention")

[prototype-designer-1](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/prototype-designer-1 "mention")

[webflow-builder](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/webflow-builder "mention")

[illustration-designer](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/illustration-designer "mention")

[logo-designer](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/logo-designer "mention")

[user-researcher](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/user-researcher "mention")

[tester-recruiter](https://docs.deepwork.studio/teams-departments/deep-work-studio/roles/tester-recruiter "mention")

**Duration:** 21 days

**Outcome:** User-tested, interactive prototype of a website. Includes an extensive component library, mobile screens, at least three illustrations, a logo, and a brand guideline deck.

## **Resources**

**Budget calculator**

<https://grid.is/@deepwork/custom-brand-and-visual-identity-extended-team-budgets-iwnzKse0SVCsRuuHgYByQg?s=eyJDb3B5IG9mIEJyYW5kICsgVmlzdWFsIElkZW50aXR5IC0gQnVkZ2V0cyAiOnsiMS4gRml4ZWQgQ29zdHMiOnsiQTMiOjU5ODAwLCJHMjAiOjI3MCwiQTM5IjowLjQsIkMxNSI6LTMwMDB9fX0%3D>