Brand & Visual Identity

Goals

The Brand and Visual Identity sprint helps finding alignment and clarity on the external perception of the brand and representing it visually. It consists of brand alignment workshops, a website design and visual branding guidelines.

Hazards

  • Clients could expect more at the end of a project.

  • Team members could fall sick and the timeline may not be met.

Constraints & Requirements

Functions

Creative Director PM

Workshop Facilitator

Product Designer

Visual Identity Designer

Copywriter

Website Designer

Webflow Builder

Illustration Designer

Logo Designer

User Researcher

Tester Recruiter

Duration: 21 days

Outcome: User-tested, interactive prototype of a website. Includes an extensive component library, mobile screens, at least three illustrations, a logo, and a brand guideline deck.

Resources

Budget calculator

https://grid.is/@deepwork/custom-brand-and-visual-identity-extended-team-budgets-iwnzKse0SVCsRuuHgYByQg?s=eyJDb3B5IG9mIEJyYW5kICsgVmlzdWFsIElkZW50aXR5IC0gQnVkZ2V0cyAiOnsiMS4gRml4ZWQgQ29zdHMiOnsiQTMiOjU5ODAwLCJHMjAiOjI3MCwiQTM5IjowLjQsIkMxNSI6LTMwMDB9fX0%3D

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