LogoLogo
WebsiteGovernance PortalDiscord CommunityFinance Dashboard
  • Welcome To Deep Work
  • Working at Deep Work
    • Get Involved
      • How we work
      • Why Deep Work?
      • Discover Work
        • Refer Clients
        • Create a new role
        • Create a new project
        • Getting Paid
          • Rates
            • Client non-payment
          • Profit Bonus Scheme
            • Profit Bonus Whitelist
          • Funding Request & Negotiation
        • Agreement Documents
          • Contributor Agreement
          • Contractor Agreement
          • Referral Agreement
        • Reduce noise in Discord
      • Work Etiquette
    • Work on Projects
      • Contributing to Deep Work's vision
    • Governance
      • Snapshot Proposal
      • Funding Request
      • DEEP Token
        • Distribution
          • Old token details
    • Creating Projects and Payments
      • Multisig Addresses
      • Deep Work Studio (Design) Payments
      • Archived Layer2 Payment System
        • Archive of Getting Paid
          • Request forms
            • Other Payment Links
          • Snapshot Proposal
          • Rates
            • Client non-payment
              • Projects starting on and before 20th July
        • Archive of Representative Monthly Finances
        • Archive of Executing Payments
        • Archive of Team payments
  • teams / departments
    • Operations
      • Projects
        • Monthly Operations
        • Representatives Council
      • Roles
        • Systems Engineer
          • Workflow
            • ERD
        • Organizational Designer
          • Workflow
        • Representative
          • Workflow
          • Representative Monthly Finances
          • Treasury Payments
          • Executing Payments
          • Expensing Gas Fees
        • Operations Director
          • Workflow
          • Solution Architecture Sprint
        • Database Upgrade
          • Workflow
        • Solutions Architect
          • Workflow
          • New Creative Director
          • New Department or Change of Representative
          • Depreciating a Department
          • Removing a Creative Director or Representative
          • Editing or Creating Product Creator Fees
        • Documentation Writer
          • Workflow
          • Interview Guide
        • Financial Controller
          • Workflow
          • SaaS Repayment
          • Profit Share
            • Deep Work Studio Limited
          • Reinvest
          • Archive
        • Finance Architect
          • Workflow
        • Software Maintenance
          • Workflow
        • Newsletter Writer
    • Deep Work Studio
      • Projects
        • Prototype Sprint
        • Implementation Ready Sprint
        • Brand & Visual Identity
        • User Testing Session
        • Consultancy
      • Roles
        • Client Consulting
          • Consultancy
            • Consultancy Week Calls
        • Project Onboarding
          • Workflow
            • Proposal and Quote
            • Invoice & Statement of Work
            • Team Setup
        • Creative Director PM
          • Workflow
            • Project Setup
            • During the Project
            • Project Changes
            • Retrospective Workshop
            • Project Completion
          • Post a job offer
        • Workshop Facilitator
          • Workflow
            • Project Scoping
            • Branding Sprints
            • Design Sprint Workshops
            • Website Sprint Workshops
            • Iteration Workshop
            • Final Presentation
          • General Guidelines
        • Product Designer
          • Workflow
            • Design Sprint
              • Creating a compelling concept
            • Prototyping
              • Key Screen
              • Secondary Screens
              • Stitching Prototype
        • Website Designer
          • Workflow
            • Website Design Sprint
              • Creating a compelling concept
            • Prototyping
              • Key Screen
              • Secondary Screens
              • Stitching Prototype
        • Visual Identity Designer
          • Workflow
        • Illustration Designer
          • Workflow
        • Logo Designer
          • Workflow
        • User Researcher
          • Workflow
            • Shadowing
            • Interviews
            • Questions and Formalities
            • Summary Report
            • Long Term Goal
            • Sprint Questions
            • Feedback
            • Quick Fixes
            • Recommendations
            • Presentation
        • Tester Recruiter
          • Workflow
            • Old Workflow (v1)
        • Copywriter
          • Workflow
        • Webflow Builder
          • Workflow
    • Deep Experiences
    • R&D
      • Projects
        • System Update
    • DAO Consultancy
      • Projects
        • Project Kick-Off
          • Kick-Off Workshop
          • Retrospective
        • Audiences, Values, Mission Workshop
          • Audiences, Values, Mission Workshop
      • Functions
        • Outreach Coordinator
          • Workflow
        • Project Manager
          • Workflow
          • Proposal Design Workshop
          • Custom workshop sessions
          • Invoice & Statement of Work
        • Workshop Facilitator
          • Workflow
          • Facilitation Guidelines
        • Documentation Writer
          • Workflow
          • Workflow Interview Guide
      • Archive
        • Deep Work Steward
          • Workflow
          • Emergent Organization workshop
    • Software
      • Projects
        • Monthly Sprint
      • Roles
        • Product Owner
        • Frontend Engineering
          • Workflow
        • Backend Engineering
          • Workflow
        • Software Product Design
          • Workflow
    • Awareness
      • Projects
        • Research Article
      • Functions
        • Public Speaker
          • Workflow
        • Video Editor
          • Workflow
        • Interviewer
          • Workflow
        • Content Creator
          • Workflow
        • Social Media Agent
          • Workflow
        • Podcast Host
          • Workflow
        • Content Researcher
          • Workflow
        • Author
          • Workflow
        • Editor
          • Workflow
  • Software & Tools
    • Deep Teams
    • Deep Skills
    • Cybernotes
  • Resources
    • Prototyping Principles
    • How to Learn Fast
    • Give and Receive Feedback
Powered by GitBook
On this page
  • Key principles for external communication
  • Educational goal
  • Long term goal
  • Design Files
  • Target audiences
  • Content format
  • Current Channels
  • Twitter Spaces
  • Twitter
  • Instagram

Was this helpful?

  1. teams / departments

Awareness

PreviousWorkflowNextProjects

Last updated 3 years ago

Was this helpful?

Key principles for external communication

  • Only promise what you can deliver, in any message. Then aim to over-deliver.

  • Always put others on a pedestal, not ourselves.

  • Always be nice, friendly and seek opportunities for collaboration

  • Always use non-violent communication

  • 100% educational, valuable or entertaining content. No sales or attention-seeking.

  • Lasting relationships: Share quality over quantity.

  • Usage of simple language to convey useful information. ( can help)

  • Observe emerging social dynamics and build awareness strategies on the existing behaviors as long as they are in alignment with our goals.

Educational goal

We want to transform the tech industry to be more conscious of good and human-focused design. Share learnings, design approaches, zero-cost tools, and a novel perspective.

Long term goal

In two years' time, Deep Work's social media presence would be the go-to place to gain knowledge regarding design, web3, and healthy work-life balance space. Thanks to its simple-to-understand and helpful content that provides great value to our audiences. Convincing others to work with us is not the priority of Awareness. Rather, it is to educate, make others follow along, and lift them up.

Design Files

Target audiences

Top 3

🏢 Well funded teams/enterprise

💻 Small technical teams

🎨 Designers and Freelancers

Also important

🎓 Academics, graduate students

🌐 Web3 noobs

Content format

🗻 Images

🎙️ Audio

📄 Text

▶️ Videos

Current Channels

Twitter Spaces

Every two weeks episode with a conversation on a topic. Involving two people who lead the conversation and potentially a guest.

Why: Ephemeral audio conversations are easy to consume on-the-go, and seem scarcer than podcasts (which is an over-saturated medium). Podcasts might become more interesting once we can ensure that 100% of our content is valuable.

Twitter

Several times per week, Deep Work is posting short format educational content from client work and processes.

Why: Twitter is where crypto people hang out and where we have the largest community of followers so far.

Instagram

On the same days, we post content through Instagram.

Why: Instagram makes it easy to present visual content like case studies. Many design people consume educational content through Instagram.

Hemingway Editor