Workflow

Conduct upfront research

Understand how the project is currently represented and identify the current messaging strategy.

Join intro call

Receive in-depth information about the company before starting the work. Review any unknowns with the Creative Director.

Listen through the audio recording of the workshops

Make sure the workshops are being recorded and listen through the recordings after they are finished to understand any nuances expressed during the sessions. Ping the facilitator before the workshop starts to make sure they remember to record it. This refers to all workshop sessions.

Create a few example sentences for the styleboard

Create three example sentences (use GPT if needed) to approximate the desired tone of voice. Incorporate them into the Designer's styleboard.

Work on the first iteration of the website copy

Receive the first draft of the website from the team, including desired copy and content. Based on your understanding about the customer audience and the client's preference, work on the copy to make it sound articulate and succinct.

Review user testing results

After user testing, make sure you are aware of how users understand the messaging and make necessary adjustments. Prepare options for ambiguous parts to be presented to the client on the following day.

Iterate on the copy based on the client's preference.

Present final copy

During the handover presentation, explain your intention with messaging and how to apply it for future copywriting across different media. Make any small adjustments the client desires.

Create tone of voice guide

Summarise the key principles of copywriting for the particular client in a tone-of-voice guide and make sure the designer has the content.

An example for a tone-of-voice guide can be found here.