Creative Director

Below is a quick introduction to the most important rules and responsibilities of the Executive Creative Director.

Responsibilities and Skill Requirements

The creative director carries the responsibility to pick up in-coming leads, consult them on the best approach and set up project with Experts in case it's a fit. They are also responsible for the successful completion of projects.

Creative Director

In order to work as the Creative Director, you need to have an understanding of the type of work we do at the quality we deliver. You will work alongside an Executive Creative Director to take on client calls, write proposals and support the project during the process. You can apply to work as a Creative Director when you are an Expert in Facilitation and can prove experience in either Product Design or User Research.

A Creative Director has full responsibility for the project from start to finish and needs to be an Expert in Facilitation and Product Design (with experience in User Research) or User Research (with experience in Product Design).

Consulting incoming projects and leads to manage the 'sales' process of Deep Work.

Incoming project leads require consultation to determine the scope in which a collaboration makes sense. Under no circumstances should you advise a client to book work for primarily monetary reasons. Your goal is to consult them to make the best decision possible, given their circumstances.

Capability IDs and Tasks

Community Member

Capability ID



Shadowing i.e. plain observation

Expert & Collaborator

Capability ID



Find user testers


Support DW team on Discord


Project setup


Project completion


Leading Sales call


Write Proposal + SoW + Team


Lead retrospective


Process overview

  • Initial sales call with the lead

  • Preparing a project proposal, team availably, project process and quote

  • Confirming the project with the client

  • Handing over the project brief to the Creative Project Director and team

  • Project is successfully completed and all deliverables are handed over to the client.

  • Client is happy with the deliverables.

  • Experts on the project are happy and treated equally as 'clients'.

Payment and compensation

Executive Creative Director's are paid 8% of the total project value. This represents the effort that goes into the sales process, although the time is only 3-4 hours, and not all leads or introductory calls will turn into clients. It is significant to represent the level of responsibility and success of Deep Work. If the Creative Director is an expert on the sprint (e.g. a facilitator or designer), they are paid this rate on top. If the process is followed, you can expect the role to take little time. However, the payout represents that you are on hand for any mistakes or client issues, making sure you're available to drop anything and take full time, responsibility and energy to find a solution.